The growth is heavily slanted toward mobile listening, which soared 43%, while desktop listening only saw an increase of 5%.
Listening sessions on mobile devices are shorter than on desktops and that’s contributing to a dip in overall Average Time Spent Listening (ATSL), from a 46 minute average in February 2012 to a 39 minute average in February 2013. Breaking out ATSL by platform, Triton reports mobile ATSL was 33 minutes in February 2012 versus desktop ATSL of 1:01 hours.
One year later, mobile ATSL dropped to 31 minutes, while desktop ATSL rose to 1:05 hours. Triton says the data shows “engagement at the desktop is roughly double that of mobile devices, but the growth in listening is being driven by shorter listening sessions on mobile devices.”
Preston Lowe – KBFB Dallas