More People Listening To Radio on Their Mobile Device

The growth is heavily slanted toward mobile listening, which soared 43%, while desktop listening only saw an increase of 5%.

Listening sessions on mobile devices are shorter than on desktops and that’s contributing to a dip in overall Average Time Spent Listening (ATSL), from a 46 minute average in February 2012 to a 39 minute average in February 2013. Breaking out ATSL by platform, Triton reports mobile ATSL was 33 minutes in February 2012 versus desktop ATSL of 1:01 hours.

One year later, mobile ATSL dropped to 31 minutes, while desktop ATSL rose to 1:05 hours. Triton says the data shows “engagement at the desktop is roughly double that of mobile devices, but the growth in listening is being driven by shorter listening sessions on mobile devices.”

via Inside Radio, The Most Trusted News in Radio.
ALSO CHECKOUT the T.I. Exclusive Listening Party Dallas Texas I’m somewhere in the group of folks -Preston Lowe

Preston Lowe – KBFB Dallas

The Chubby Knuckle Choir’s CD release. Played at Gruene Hall, Gruene, Texas on March 21, 2013. The song is “I Was Wrong,” written by Perry Lowe and Rory Smith.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s