Radio’s Clout Hailed At SXSW | AllAccess


Radio's Clout Hailed At SXSW | AllAccess.com

“The companionship provided by radio is so important to radio,” DAVID FIELD said.

“And it has more listeners than ever … 243 millions listeners. And radio dwarfs all the new entities that have tried to take its place. It still the way that people discover new music.”One study found that local radio stations still have 90% of the pie, with the rest split among Internet, satellite and other platforms.”Radio helped finished the job that MACKLEMORE & RYAN began independently with ‘Thrift Shop‘,” WARNER BROS. RECORDS SVP/Promotion PETER GRAY noted. “It’s heard by 175 million people weekly. That’s astonishing … and it helped grow this song to its popularity. Radio is essential.”

via Radio’s Clout Hailed At SXSW | AllAccess.com.
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