[FLASHBACK] “The Time” Reunites Under a New Name “Original 7ven” | Billboard | VIDEO!


“Condensate,” which drops Oct. 18 on Time Lifes SRR Records imprint and is the bands first new release since “Pandemonium” in 1990, marks the debut of the Original 7ven, the new moniker for the funky septet adopted after Prince — who established The Time in 1981 — denied rights to the original group name.

Rather than making a fight out of it, however, the group members decided to view it as an opportunity for a fresh start.

“We took it as a chance to be free and liberated…and that was sort of the approach we took to making the album,” keyboardist and co-producer Jimmy Jam nee Harris tells Billboard.com.

“We sound like ourselves because we have a sound, for sure, when we get together, but we certainly didnt have the constraints of the name, and therefore we felt we could do music that represented where were at right now. So we just kind of embraced it rather than getting all involved in legal stuff.”

Guitarist Jesse Johnson, meanwhile, says that taking on a new name also ends any confusion between The Time — the original lineup that includes Jam and Terry Lewis, who were kicked out of the band by Prince in 1983 — and Morris Day & the Time, which tours regularly and includes Johnson, hype man Jerome Benton, keyboardist Monte Moir and drummer Jellybean Johnson.

“It got confusing for people — theres not enough of a distinction between the two acts to make a different,” Johnson explains. “I think the change is more of a good thing than a bad thing. We are the original guys, so people will know who we are when they hear the Original 7ven.”

via The Time Condensate to Original 7ven on October Album | Billboard.com.

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